Jordan is the Director of the Institute of Outdoor Recreation and Tourism and an Assistant Professor in the Department of Environment and Society. Jordan’s outreach work provides resource management personnel, elected officials, private industries and the general public with a better understanding of the social and economic trade-offs faced by individuals, communities and tourism destinations affected by climate change. His research examines the adaptive behavior of outdoor recreationists and natural resource dependent communities affected by climate change. He uses social media analytics, geospatial modeling, and stated choice methods to understand contingent behaviors and preferences.