Jordan is the Director of the Institute of Outdoor Recreation and Tourism and an Assistant Professor in the Department of Environment and Society. His research examines how humans make behavioral and planning adaptations in response to rapidly changing environmental conditions. He uses stated preference experiments, geospatial modeling and immersive virtual environments to understand contingent behaviors and preferences. Jordan joined Utah State in January 2016, having previously been an Assistant Professor of Natural Resource Social Science and GIS at NC State University. Jordan also earned his Ph.D. in Parks, Recreation and Tourism Management with minors in both Geospatial Information Systems and Sociology from NC State. Jordan completed both his master’s and undergraduate degrees from Utah State. Off-campus, Jordan is an active cyclist and motorcycle enthusiast.